Core Concepts

LLM Optimization

The practice of adapting content and digital presence to be better understood, indexed, and referenced by large language models.

LLM Optimization encompasses the strategies and tactics used to improve how large language models (LLMs) perceive, process, and present a brand's information. This includes ensuring content is well-structured, factually accurate, and widely cited across the web so that LLMs have high-quality training signals.

Key LLM optimization techniques include maintaining comprehensive and up-to-date entity information, using schema markup to provide structured context, earning mentions from authoritative sources, creating content that directly answers common questions, and ensuring consistency across all digital touchpoints.

LLM Optimization is broader than AEO in that it also considers how models are trained and fine-tuned, not just how they retrieve information at inference time.

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AEO Vision Content Team

Insights on AI search visibility, answer engine optimization, and brand discovery across ChatGPT, Perplexity, Gemini, Claude, and Google AI Mode.

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